Starbucks claims it offers 87,000 drink combinations.
Seriously? How complicated do we need to make one of the most BASIC drinks?
This statement alone got me thinking about how humans just love to overcomplicate the most basic concepts. It applies to business – and how we do business, our social lives, and parenting. (The latter, of course, is included from personal experience!)
Do we feel that a $5 cup of coffee is somehow more worth it when we have ordered the most complex drink on the menu? And there are those who do it daily! Listen, I drink coffee every morning. At home. From my own coffee cup. Simple and quick. (*The coffee I drink is the only patented thermogenic fat-burning kind in the world – nothing complicated about that!) And while I still pay for coffee, I also make money from the coffee I drink….
So what is it that keeps people coming back IN DROVES to their local (and not local) Starbucks? Or any other specialty coffee shop? Is the atmosphere? The options? Watching how these transactions go down, it appears people order pretty much the same thing every time, and do not typically stay long enough for an entire song (when the barista is that fast!).
So it seems, we have become mindless and numb to our tendency to overcomplicate. Over and over….
Is it that you don’t have “time” to make your own, so you go out and buy it? How much time to you spend actually driving there, figure out what you want (though you’ll probably end up getting the same thing you always do), waiting in line to order, then waiting for your order….??
OK, this wasn’t meant to be a coffee rant. If you want to get into it about coffee specifically, GO HERE.
The point is, there are so many things in our lives that we make more difficult than is necessary. Complication does not increase the value or importance of a person, place, or thing. Simplicity is BLISS!
Here’s a shameless plug about a book I love! To get a grip on your life and KISS (Keep It Super Simple) more often, you MUST read The 4-Hour Workweek by Tim Ferriss. My life got less complicated just by reading the first several pages!
In an effort to KISS myself right now…
The End.



